Your Business is Your Baby

Babies keep you up all night, they demand all of your time and energy. They are costly and the responsibility of keeping them safe and giving them a nurturing upbringing is sometimes overwhelming.

But they are also immensely rewarding and nothing can put a smile on your face quite like a happy and content giggling baby that you helped create and raise.

These emotions and sacrifices may well sound familiar.

When you decided to start your business you practically gave birth to a baby. No really…you did!

Building your business is a huge commitment and at times it will take every ounce of strength, energy and sanity that you have available. People will not understand the sacrifices you make to keep your business on track because unless you have your own baby you do not understand what other parents are going through.

The sooner you admit what your business means to you the easier it will be to communicate that to others. It is not just a source of income or the product of you pursuing your passion. It is a combination of those things which makes it incredibly important to you.

If you asked yourself what you wanted most from your life as a teenager, you are not going to say a reliable partner and two healthy and happy children. You might – but it is unlikely. You are more likely to answer: to be living the dream – have money and be doing something I love. You want to reach your potential, make your mark on the world and earn a living while doing those things.

No matter the sex, ethnicity, or culture of your baby they all need the same:
  • Understanding/ Communication
  • Protection
  • Feeding
  • Clothing
  • Nappy Changing
  • Love and Nurturing
  • Introducing to the world around them

No matter the type, industry, or location of your business they all need the same:IT/Business Plan/Forecasts/Communications

  • Business Insurance/Health & Safety/Security
  • Credit/Sales
  • Branding
  • Debit/Supply
  • Team Building/Advice/Support
  • Marketing/PR/Networking

Babies inevitably grow.

You created your business and that makes it an extension of you. You want it to have your values – your drive – and
be made in your image. That is a natural desire as a parent.

In the beginning and to some extent throughout that journey your ambition is simply to survive. But, crafting your voice, building your story and standing for something (whatever that might be) can have a huge impact on your chances of survival.

Your business has a solid place within your heart. As soppy as that sounds it’s true. You cannot prevent the connection from forming because you have put your whole world into it and potentially jeopardised a lot of family and leisure time
to pull it off.

Sculpting your business in your own image works to a point, and it is imperative to ensure the ethos of your
company captures your core values. But, as the business grows there will be lots of other influences that will mold
and shape it for the better.

A company created entirely in ones own image has been suffocated. Whereas one that has grown through a multitude of experiences, mistakes, and leaps of faith is more able to adapt and evolve to suit the changing times and landscapes around it.

How will you parent your baby?

Baby business workshops will be coming to the local area in the coming months – to discuss your business problems, get support and advice from business veterans and have the chance to network with like-minded individuals – watch this space…

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